There are still industry wide trade shows. They are often used to introduce businesses and the general public to new products on the market. While some industry trade shows are open only to businesses, there are many that are open to the general public as well. Home improvement shows are an excellent example. While many companies are looking for vendors who will buy a great deal of their home products, they recognize some in the general public prefer to do their own home improvements. This type of show is becoming more popular.
Industry trade shows often add special events for business people who attend. Vendors know the competition is tough and they want to make sure they provide a memorable experience for their potential customers. It is not unheard of to offer meals to attendees by hiring catering staff to produce a unforgettable meal. Business is often conducted in this way to ensure potential customers feel they have been given the full attention of the vendor.
Many vendors at industry trade shows still use promo girls. One of the best examples of this is the vehicle industry. They use models, often professionals, to draw show guests to their display. The model must know a basic amount about the vehicles and encourage people to speak with a company representative. The idea is to gain more leads that will turn into sales. It pays to use these people during shows. Many of the trade shows for vehicles have dealership owners attending. The customer representatives can also speak with many of them regarding franchises to carry a specific line. These types of sales result in a large amount of revenue for vehicle companies.
Running these trade shows are the event staff. These are professionals who work year round on many shows. They generally work for the convention center or hall where the show takes place. They are available to vendors and the attendees to assist with any issues. Highly trained and experienced, these people are the real heart of each show. They have dealt with many of the issues that arise during shows and work to avoid them. Even as new issues arise, they are the ones that jump into the middle of a problem and get it solved as quickly as possible.